Diana MacFarlane | RedWeb.Digital

About Diana MacFarlane

Diana MacFarlane is the founder of RedWeb.Digital, a web design and digital marketing agency that helps service-based businesses turn their websites into client-getting tools. She specializes in WordPress website design, conversion strategy, SEO, Answer Engine Optimization, and StoryBrand-style messaging.

Latest Articles

Frustrated woman analyzing website traffic data website traffic but no leads in a busy office setting.

Why Website Traffic Doesn’t Always Turn Into Clients

March 13, 2026 Conversions

Your Google Analytics dashboard looks impressive. Thousands of visitors pour into your website each month, the traffic graph keeps climbing,…

Small business team reviewing website errors on computer screen.

The Biggest Website Mistakes Small Businesses Make

March 20, 2026 Conversions

Your website is costing you customers right now, and you probably don’t even realize it. Every day, potential clients land…

Business meeting discussing website development costs in a workshop setting.

How Much Does It Cost to Build a Website?

March 27, 2026 Business

Getting a straight answer about the cost of building a website feels a bit like asking “how much does a…

Frustrated woman struggling with website issues on her laptop.

7 Common Problems With DIY Website Builders

April 3, 2026 Websites

You built your first website on a drag-and-drop platform, and it felt great. The templates looked polished, the price was…

Woman working on branding strategy with laptop and notebook outdoors.

How to Master Your StoryBrand Website Messaging

April 10, 2026 Messaging

Most small business websites act like a digital brochure that nobody asked for. They talk about the company’s history, list…