About Diana MacFarlane
Diana MacFarlane is the founder of RedWeb.Digital, a web design and digital marketing agency that helps service-based businesses turn their websites into client-getting tools. She specializes in WordPress website design, conversion strategy, SEO, Answer Engine Optimization, and StoryBrand-style messaging.
Latest Articles
5 Elements Every Lead‑Generating Website Needs
Design
Your website gets traffic. People click around, maybe read a page or two, then vanish. Sound familiar? You’re not alone.…
7 Essential Pages Every Business Website Needs
Design
Your website is either working for you or against you. There’s no middle ground. Every day, potential clients land on…
How Long Does It Take to Build a Website?
Business
You’ve got a business idea, a brand vision, and maybe even a logo you’re proud of. Now comes the question…
How to Convert Website Visitors into Customers
Conversions
Most small business owners pour time and money into getting people to their website. They run ads, post on social…
12 Critical Steps for a Website Redesign Checklist
Strategy
A website that isn’t pulling its weight is like a storefront with a broken sign and a locked door. Visitors…