About Diana MacFarlane
Diana MacFarlane is the founder of RedWeb.Digital, a web design and digital marketing agency that helps service-based businesses turn their websites into client-getting tools. She specializes in WordPress website design, conversion strategy, SEO, Answer Engine Optimization, and StoryBrand-style messaging.
Latest Articles
Why Your Website Isn’t Getting Leads
Conversions
Your website looks great. You paid good money for it. Maybe you even got compliments from friends and family when…
The Anatomy of a High-Converting Homepage
Design
Your homepage has about ten seconds to convince a visitor they’re in the right place. Miss that window, and they’re…
Cheap vs. Professional Website: Which Is Better?
Business
You’ve probably heard it before: “Just use a website builder. It’s cheap, fast, and good enough.” And honestly? For some…
7 Critical Signs You Need a New Website
Strategy
Your website is a lot like your storefront. It’s the first thing people see, and it shapes their opinion of…
How to Improve Your Website Messaging Clarity
Conversions
Your website is like a storefront window. If someone walks by and can’t figure out what you sell or why…