Case Study
Herkimer Mountain Diamond Mine
A website that finally looks the part — and more than doubled its bookings and revenue in a year.
Overview
Industry: Tourist Attractions
When you’re running a growing service business, you know the demand is there — your problem isn’t whether customers want what you offer. It’s whether your website can keep up. That gets harder when you started out on a do-it-yourself platform to save money, and it’s now straining under every booking. Herkimer Mountain Diamond Mine had the customers, the demand, and a growing reputation. What they didn’t have was a website that could handle the bookings, track who was coming, or look as established as they’d become. That’s what we set out to fix.
The Problem
Starting out, you keep costs down. A do-it-yourself platform like Squarespace promises you can build your own website — cheaply, with no help. So you try it. Then your business grows, and the cracks start to show. That’s exactly where Herkimer Mountain Diamond Mine landed: they chose Squarespace to save money, then ran headfirst into its limits.
The platform couldn’t keep up with their bookings as the business grew.
It couldn’t properly track their customers.
The “anyone can build it” promise fell apart — they had no idea how to put a real website together.
The site still looked like a young business, not the established one they’d become.
Every workaround ate time they didn’t have to spare.
That’s when they turned to RedWeb.Digital.
The Solution
The Herkimer Mountain team came to us on a referral from a business we’d worked with for years. We rebuilt the entire website from the ground up and took the do-it-yourself burden off their plate for good. The new site looks the part — professional, polished, grown up — and just as importantly, it works the part.
Redesigned the look top to bottom — so the site finally looks as polished and established as the business behind it.
Streamlined booking from start to finish — so customers pick a date and pay in a few taps, with none of the old runaround.
Set up real customer tracking — so the team can see who’s booking and plan ahead, instead of flying blind.
Designed the site to grow with the business — so it keeps up as they expand, instead of buckling like the last one.
Put everything on WebCare — so the site stays secure and up to date, and the Herkimer Mountain team never has to be their own web admin again.
The Results
The new site didn’t just look the part — it brought in customers. Comparing the same month a year apart, with the old Squarespace site as the baseline, the change was dramatic.
Bookings more than doubled — from 34 to 77 in a single month (+126%).
Revenue more than doubled — up 147% year over year.
The customer base more than doubled.
More visible on Google than ever before — the site now even surfaces in AI assistant results.
No more web worries — bookings, payments, and customer self-service all run on their own.
That’s what a website is supposed to do.
“I have no worries about my website.”
We’d outgrown Squarespace as our business grew — it couldn’t handle our bookings or track our customers properly. The cost of rebuilding felt like a big leap for a young business, but it was worth every penny. RedWeb.Digital rebuilt our entire site and made us look grown up and professional, and it’s far easier for customers to navigate and book. Within a year, our bookings and revenue more than doubled. Best of all, as a busy business owner I have no worries about my website — Diana and her team have it under control at all times. If I need a change or help finding my way around the back end, she’s right there. Knowledgeable, great at what she does, and easy to talk to. Highly recommend.
Donna Cauti
Partner
Project gallery
See what the transformation looked like.
Your Website Should Be Working as Hard as You Are.
If it’s not — if you’re wrestling a do-it-yourself site you’ve outgrown, or your customers struggle to buy — it’s time to fix that. Herkimer Mountain Diamond Mine did. So can you.
