Case Study
The
Pool Pro
35 years of expertise. A website that finally matched it.
Overview
Industry: Swimming Pool Construction & Remodeling
When you’ve spent 35 years building a reputation in your community, the last thing you want is a website that makes you look like an amateur. The Pool Pro knew their work spoke for itself — they just needed a web presence that said the same thing. That’s what we set out to fix.
The Problem
If you’ve ever sent someone to your website and quietly hoped they wouldn’t judge you by it — you already understand where The Pool Pro was. Their business was getting by on referrals and repeat customers. But their website told a completely different story. It looked broken, loaded slowly, and did nothing to help new customers find them or reach out. Every day it was live, it was quietly costing them jobs.
The design was outdated and broken — not the first impression a 35-year business deserves
Pages loaded so slowly that visitors left before they ever saw what The Pool Pro could do
They were invisible on Google — competitors with less experience were showing up first
There was no clear way for a visitor to request a quote or even pick up the phone
They were losing leads they never even knew they had
That’s when they turned to RedWeb.Digital.
The Solution
Before we touched a single page, we sat down with The Pool Pro to understand their business, their customers, and what was actually standing between them and more leads. No guesswork. No generic template. Just a clear plan built around what their specific customers were searching for and what it would take to convert them.
Built a fast, custom WordPress website using GeneratePress and GenerateBlocks — designed to load quickly, look sharp on every device, and reflect 35 years of earned credibility
Restructured every page for local SEO so The Pool Pro would show up when their best customers searched for pool services in their area
Added clear, direct calls to action (“Book Your Free Evaluation”) so visitors always knew exactly what to do next
Set up a monthly WebCare Plan to keep the site secure, updated, and performing — hands-off for the client, handled by us
Fully optimized their Google Business Profile — filling in incomplete business information, uploading branded images, vehicle photos, and logos, and setting up a referral system to generate a steady stream of new Google reviews
The Results
Within 60 days of launching, something changed at The Pool Pro. The phone started ringing from people who’d never heard of them before — people who’d simply searched for pool services in Glendora and found them at the top of the results. For the first time, the website was doing the selling. Don and his team were closing jobs that came directly from the internet, not from someone’s brother-in-law passing along a number.
300% increase in contact form submissions within 60 days of launch
Page load time cut from 6 seconds to under 1 second
Reached the top 3 of the Google Map Pack within 3 days of GBP optimization — putting The Pool Pro in front of customers at the exact moment they were ready to hire
First-page Google visibility for local pool remodeling searches in the Glendora, CA area
Steady inbound leads from organic search — no paid ads required
The website became a tool the team was proud to send people to
That’s what a website is supposed to do.
“The site is finally doing what it’s supposed to do.”
Since the overhaul, our website traffic has improved significantly—and more importantly, we’re now getting actual jobs directly from website inquiries. The site is finally doing what it’s supposed to do.
Don Pollard
Co-Owner
Project gallery
See what the transformation looked like.
Your Website Should Be Working as Hard as You Are.
If it’s not — if your best customers can’t find you, or they land on your site and leave without calling — it’s time to fix that. The Pool Pro did. So can you.
