B2B webshop with 20+ international sites, custom ERP-integration and Aesir PIM and DAM.
Digital Experience Platform and PIM solution
KOMPAN Is the world's largest manufacturer of playgrounds and playground equipment with international departments in over 20 countries.
The company was facing an assortment of administrative challenges like an outdated, overly complicated ecommerce solution, as well as a lack of collaborative processes resulting in ineffectual work flows.
They need a custom-built Aesir solution to upgrade the old systems and integrate new functions and processes to support their international growth.
KOMPANs international webshops contain more than 1.000 products and 11.000 variants, each with their own statistics and data characteristics.
Aesir PIM serves as the central management center for all product information and disseminates it across 20+ international storefronts in unison with KOMPAN's production and ERP-system for an optimized value chain.
By gathering real behavioural data, KOMPAN is now able to enrich their entire value chain from marketing to content creation to sales.
"The possibility for behaviour-based digital marketing features such as pattern-based responsiveness, behavioural targeting, event tracking, and dynamic Call-To-Action modules gives us the ability to customise the user experience and abridge the user journey. We have high expectations for our ROIM and continued collaboration with redWEB."
Thomas Esmann – Global Marketing Manager hos KOMPAN
With over 20 international storefronts, it would otherwise be a huge problem for KOMPAN to ensure that all information is consistent across every site, and it would require a lot of resources to maintain. Aesir manages all that information in one location and ensures that every storefront runs the same software - always upgraded to the latest version.
Our platform is built to support huge amounts of data for multi-national corporations. Read more about our other solutions here.
With an online presence in more than 20 markets across the globe, and with more on the way, KOMPAN uses Aesir's native tools to localize and translate their data across borders. The process then becomes standardized when the time comes to roll out into new markets.
In addition to the costs saved by reducing the amount of work processes, the Aesir solution is also designed to optimize digital revenue souces flowing through the website and other channels. This includes higher conversion rates for both new and returning customers, more qualified leads for the sales department, more detailed information about target audiences, and the ability to personalize marketing for e.g. Google Ads and social media through context.
KOMPAN's conversion rates have increased by between 300-500% in Denmark in just six months.
In order to support KOMPAN's global development, Aesir PIM acts as the central hub for all product and business materials. From there, the platform can automatically distribute data to all the different sites, making it ready for publication or translation - keeping everything consistent. Aesir DAM handles all digital materials and works in unison with the PIM system to enrich site content.
Aesir gathers unique behavioral data from visitors that can be used to make future user experiences more personalized and meaningful, regardless of the target audience. This leads to a more targeted strategy, resulting in optimized workflows and automated listeners - for instance notifying a consultant if a user shows particularly high engagement levels through their behavior.
One of KOMPAN's current goals is to simplify their business infrastructure in order to lower costs. By focusing on a simplified value chain, we can drastically reduce the amount of third party tools used within the organization. Not only will this make the working day easier for employees, it also results in lower overhead and fewer technical issues.
By then linking the various systems together, it becomes easier to work effectively and purposefully towards a shared strategic outcome. Using Aesir's tools, KOMPAN is able to further decrease the amount of third party components by up to 60-70% and overall processes by 70-80% over the next few years.
KOMPAN's solution is a unique blend of business, technology, and human development.
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