Palby Marine wished to increase the sale of their 10.000+ products through streamlined product management in cooperation with their 500+ retailers in Denmark, Greenland, and the Faroe Islands. One of the goals was to expedite delivery systems, as well as making their digital catalogue easily searchable from the front page.
Additionally, there was a need for increased end user traffic, who also needed access to the product catalogue and a personal shopping list, though without direct ordering. In this way, Palby could strengthen relation to their retailers by funneling users to individual shops.
Moreover, we facilitated a complete integration of Microsoft AXAPTA to handle basic maintenance. All data flowing through the website is maanged by AXAPTA and is updated automatically.
The end user can now locate Palby's website through specific product searches - every product is indexed on Google. The site now also accounts for searches that involved Palby's products in a specific context. For instance, "installing a fridge in your boat" or "changing oil in a boat engine".
By using an Inspiration section where they use storytelling in conjnction with their Google searches, Palby drives organic traffic to their site from potential end users that they can then funnel directly to their retailers.
Each product is set up to account for both B2B and B2C users. That's why they are presented both visually, but also with dynamic text descriptions to account for the more curious visitors as well as the search engines, and to facilitate personalised storytelling.