Build a brand guideline
After having a standard design, the next step is to reach an easy to recognize identity. The business needs to come together in one ‘color’ to approach their customers. This explains why we need to build a branding manual.
Branding guideline introduces details about content, logo apps, color, words font, pictures, voice… on all publications which related to marketing like website, banner, poster, brochure or catalogue. Customers will easily recognize your brand whenever they see or hear about it.