Digital Experience Platforms are the way of the future - and they are here already here!

Digital experiences keep evolving, and they need to be more and more personal to get customers' attention. We use Digital Experience Platforms to make their wishes come true.

The road to the perfect digital experiences

A more customer-centric approach in a company's basic strategy is becoming more and more widespread as a result of product and brand-oriented marketing no longer having as great an effect as it used to. There needs to be focus on customer needs.

Digital Experience Platforms (DXP) is the term for solutions that can measure and speak directly to customers' needs, on a large scale, while making it easier for a company to target their messages and create closer relationships with their customers, leading to loyalty and a stronger brand.

Digital Experience Platforms bring together and connect the company's tools

You need a variety of tools to optimize your business. A DXP brings them all together and makes it easier for you to deliver the right message to all the virtual customers that come through the door. If you want to know more about how we work with Digital Experience Platforms, please contact us.

Digital Experience Platforms bring together and connect the company's tools

You need a variety of tools to optimize your business. A DXP brings them all together and makes it easier for you to deliver the right message to all the virtual customers that come through the door.

If you want to know more about how we work with Digital Experience Platforms, please contact us.

Make your business more intelligent and flexible

The purpose of a Digital Experience Platform is to strengthen the company on all fronts of the digital world.

In practice, this means more integrated systems that can actively continue to learn more about users' behaviors and trends, and then using this data to deliver more personalized experiences in an intelligent way.

The Digital Experience process is made up of three aspects:

  1. Insight - Identifying the target audiences and their preferences, and mapping their digital journeys.
  2. Transformation - The methods and techniques that the company can use to transform insights into better experiences.
  3. Execution - The now transformed strategies are then implemented with a stronger brand and a more efficient company.

Putting the customer's experience at the center is actually a fairly simple philosophy, but it is only now that we can do it on such a massive scale through technological development.

In the long run, it's going to change the whole marketing landscape and those who are jumping on the bandwagon now are going to have a clear competitive advantage .

Why do you need a Digital Experience Platform?

Right now, the top of the market is dominated by a small number of suppliers of the very largest solutions. This means that they will be inaccessible to most medium and small businesses. However, the investment in a Digital Experience Platform is exactly what many people need to achieve a clear competitive advantage in their industry - especially in a country like Denmark, where there is very limited space in the market. It's basically about going just that extra mile to make your customers happier. Because if they notice that extra bit of personalization in the way they use your brand, then it actually does not take more to make them choose you over the competition. Therefore, investing in a Digital Experience Platform that can facilitate and cultivate customers' relationships with your brand is and will be an absolute necessity if you really want to make a difference and become a market leader in your industry. Click for advice

Aesir - your Digital Experience Platform

At redWEB, we have built our own Digital Experience Platform. We call it Aesir , and it was created to meet the new problems that many of our customers, both large and small, face when they are on the verge of becoming digital companies.

Our Aesir solutions are tailored to your specific purposes, and will therefore be available based on your needs and the size of your business. Therefore, you can achieve the benefits of a Digital Experience Platform without investing in an enterprise solution that does not give you a quick return on your investment.

Aesir is a unified ecosystem that personalizes each user journey through their unique context to deliver meaningful experiences that create the loyalty that can give you a head start. At the same time, it is possible to integrate all your company's external tools, to create a unified value chain that binds the entire organization together.

Because you need more than just a static website to be digital. It's about being able to deliver the right message, to the right user, at the right time - and if you can do this across your website, apps, social media, mobile, even in stores, then you have the best possible basis for creating additional sales from thousands of new users.

Read more about our our digital experience optimization

We use these customer-centric philosophies in all of our solutions. Read more about our practical uses of Digital Experience Platforms.

Read more about our our digital experience optimization

We use these customer-centric philosophies in all of our solutions. Read more about our practical uses of Digital Experience Platforms.

Do you need more advice on Digital Experience Platform?

Digital Experience Platform not only improves Customer Experience on your website, but also helps increase conversion rate up to 400%.
redWEB provides many businesses with Digital Experience Platform and help our clients evolve. If you’re adjusting your digital strategy with Digital Experience Platform, we’d love to help.

Contact Me

Ronni K. Gothard Christiansen

CEO

VN (+84) 28 3838 9052 - DK(+45) 23 888 777

ronni@redweb.dk