Digital transformation isn't just a buzzword. It is about putting customers first.
Digital transformation is about changing the way your business works. Instead of an introverted perspective where it is about what you want to deliver to your customer, digital transformation is the extroverted method - what does the customer really want?
Make your brand more meaningful for your customers by listening to their demands, and deliver personalized experiences that convert more effectively.
Utilize real data about your customer's behavior to build a better knowledge base, and make more informed decisions that support your strategy.
Enrich every part of your business using data, and connect your systems to facilitate streamlined workflows that develop your staff and optimizes your internal processes.
It can be costly and resource-intensive to invest in digitally evolving your business, and it can be difficult to make up the short term ROI.
We will advise you on how to make your investment in digital growth pay off quickly, as well as future-proofing your solution.
The other benefit is that you will then be able to take full ownership of how your business develops alongside the transformation.
Are you looking for personal consulting? Let us know, and we will get back to you.
Digital transformation is the cornerstone in several of our solutions. Read more about our approach.
"The possibility for behaviour-based digital marketing features such as pattern-based responsiveness, behavioural targeting, event tracking, and dynamic Call-To-Action modules gives us the ability to customise the user experience and abridge the user journey. We have high expectations for our ROIM and continued collaboration with redWEB."
Thomas Esmann, Global Marketing Manager hos KOMPAN
Every individual in a group of people has their own unique preferences and tendencies, their own histories and relationships to other people and the brands they like. When they begin their digital interaction with a brand or a product, every choice and opportunity that you offer them becomes part of their personal customer journey.
Their journey from idea to purchase (or non-purchase) comprises the sum of every positive and negative interaction, and most importantly, how these interactions affect their conversion chances, their loyalty, and the overall relationship between customer and brand.
On every step of a customer's journey, they will encounter a branching path, which either increases or decreases their engagement towards your product. It is your task to make sure that you can deliver the right message to the right person at the right time, thereby turning bad experiences into "magical moments," bringing the customer closer to your brand.
One of the goals of digital transformation is to improve your ability to deliver customer experiecnes that are full of magic moments. By doing so, you are able to provide an extra service for your customers, tightening the buyer/seller relationship, which gives you a clear competitive edge.
The vast majority of businesses end their customer journeys after converting a customer. We believe this is a missed opportunity. In the long run this creates a revenue ceiling or an active decrease in your profits - especially in very competitive industries.
But if you keep nurturing your customer relationships - even after they become a buyer - you can create a stronger attachment to your brand that goes beyond the ordinary. If you focus not just on sales, but also on building long lasting loyalty through good service and communication with your clients, you are already doing more than most.
Our solutions are built to create those connections with your customers from the moment they want to make their ideas a reality. By being there from their first searches with the right messages, we can make sure that your customer relationship doesn't just start off on the right foot, but keeps being developed throughout the customer journey.
The next step is to nurture the relationship - to make sure that your brand keeps sending out a positive impression, and that your customers get the most out of the product or service they have purchased. If you reward customers for their loyalty and make them a part of your ecosystem, they will eventually become advocates who recommend your brand to others and will even defend it against criticism.
Digital transformation is really about adapting to the market and your audiences. Passive customer experiences are no longer enough. Modern audiences expect you to deliver good experiences, but the companies that actually capitalize on this are few and far between. Through digital transformation, not only can you deliver effective experiences, but you have the ability to find out what exactly your customers expect and to then adapt to any shifting needs.
Digital transformation affects your business both internally and externally Inside, it leads to more effective digital tools, optimized work flows, staff and internal value development, as well as establishing a crucial "outside-in" perspective.
From the customer's point of view, digital transformation results in personalized, meaningful experiences that speak directly to their needs and general tendencies, as well as full omnichannel support, that removes all boundaries for how they wish to engage with your brand - for instance via an app or even digital integrations in your physical shops.
Do you want to create this sort of experiential ecosystem, where customers are able to create their own content, write their own blogs, or share videos with one another? These are the kinds of possibilites that can create deep customer relationships, leading to continual value, and which are ony possible using digital transformation.
Digital transformation produces clear results, but it is not a one-step solution. It requires you to rethink the entire way your business functions.
But the idea is simple - put your customers' needs first. That is exactly what we are doing for you through our consulting.
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